Help and support

Questions not answered here? Write to us at emirpasic83@gmail.com.

What is Umali?

A storytelling and learning companion for children aged 4 to 12. Children make up stories together with Umali (“Story time”) or ask about anything (“Ask Umali”), by voice or by tapping pictures, with an illustration for every step.

Setting up

1. A parent signs in with Google, Apple or email.
2. The parent confirms they are an adult through Kids Web Services (KWS).
3. The parent adds a profile for each child: a nickname, age band and language.
4. The parent sets a daily time limit and a parent PIN.

Parental consent (KWS)

Why do I need to verify that I'm an adult?

Laws that protect children online (COPPA in the US, GDPR in Europe) require a parent's verified consent before a service like Umali can be used by a child. Kids Web Services, run by Epic Games, does the check; Umali never sees your verification details.

I didn't get the email

It comes from no-reply@kidswebservices.com with the subject “Verify you're an adult for Umali”. Check your spam folder and wait a few minutes. You can send it again from the app, up to ten times an hour.

Why does Umali ask for our country?

KWS uses it to offer verification methods that work where you live, and Umali uses it to show the right child helpline if a child ever needs one. We keep only the country, never a city or address.

The email is in English, but we speak another language

KWS doesn't yet offer every language (for example Bosnian, Croatian or Serbian). Umali itself speaks your child's language.

Safety and privacy

• Sensitive topics are off until you turn them on for a child.
• Every conversation is checked for safety as it happens, and you can read each session.
• Audio is never stored. No ads, no tracking.

Read the full privacy policy.

Deleting data

You can delete any session or story in the app. To delete your whole account and all of your children's data, write to emirpasic83@gmail.com; we delete it within 30 days.